About two-thirds of British people would accept a new tax on goods and services that damage the environment, a Guardian/ICM poll has found.
The poll found that people were willing to spend an average of £331 on making their homes more environmentally friendly, even if the move brought them no direct cost savings. More than half of those surveyed reported that either they or their family had boycotted a company because its product was damaging to the environment.
A massive 92% of those polled said they recycled as much rubbish as possible, and a quarter said they had cycled at least one journey instead of using the car. 82% of households said they turned their central heating down, and 75% had installed low energy light bulbs.