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Britvic turns to 100% recyclable bottles

One of the most recognisable names in the world of soft drinks is moving away from returnable to 100% recyclable glass bottles.

In conjunction with Rockware Glass, Britvic is to introduce a new contemporary one-trip bottle that satisfies the needs of on-premise consumers and the trade with a design that closely reflects premium spirit branding.

The move will see recyclable glass used for both Britvic and Pepsi brands, with the previous method of returning empty bottles to depots for washing and filling phased out by the end of 2008.

Cranberry and Ginger Beer will also be added to the range in moves that mirror trends in the premium packed lagers and premium packaged spirits sectors.

Britvic and J20 brand manager Nicky Milner said: This step change in presentation with the new non returnable glass bottle will make a huge difference.

The lorry journeys to and from depots will be drastically reduced; customers will be able to recycle our bottles alongside other brands and consumers will get a top quality glass bottle every time.

Earlier research by Rockware had shown that pub and hotel operators continue to express a preference for recyclable bottles on the basis of quality, branding, storage, disposal and administration, provided a well-managed system is in place.

Listing further benefits, Rockware Glass soft drinks sales manager Rod Simmons said: We are keen to support the on-trade with a range of recyclable bottles that are more appealing to consumers, so that our customers can use the bottle as a key positioning factor. Scuffed or dull looking bottles reflect poorly on the brand.

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