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Cadbury's launches "eco-egg"

Cadburys is slashing the amount of packaging it uses around its Easter eggs in an effort to reduce its waste. It has launched a range of eco-eggs called Cadbury treasure eggs, which rather than being sold in a box will be foil wrapped.

The treasure eggs will use 75% less plastic and 65% less cardboard than previously used in standard eggs. The company has also committed to cutting packaging on its existing boxed eggs and it hopes to save a total of 1,130 tonnes of packaging this Easter.

Cadbury Easter senior manager Jo Grice said: Expanding our range of more eco-friendly seasonal products is part of our overall Purple Goes Green environmental strategy where we have pledged to reduce our carbon footprint by 50% through a number of measures, including packaging.

Last summer Cadburys announced a Purple Goes Green pledge to reduce carbon emissions by 2002. It includes a pledge to cut packaging by 10%.

Waste & Resources Action Programme special adviser on food waste Mark Barthel said: This is good news for both the consumer and the environment but also Cadbury as a business, as cutting waste also means cutting costs. Cadbury signed up to the Courtauld Commitment last year which aims to reduce packaging so its great to see that real action is being taken to help us realise our goals.

Image: Cadbury's Mini Eggs, Diary Milk and Diary Milk Caramel

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