Army cadets and ketchup bottles are being used to deliver the recycling message in north Tyneside.
SITA UK has enlisted the help of the local detachment of cadets to deliver postcards aimed at raising recycling awareness. These will feature pictures of ketchup bottles- just one of many items that can be recycled in the area.
Around 60 youngsters aged between 12 and 18 will be deployed from the Northumbria Cadet Force on to the streets of north Tyneside, with the recycling mission forming part of their training exercise.
“SITA UK has been generous in supporting our group’s summer camp and providing us with an opportunity to put our training into practice.”
The exercise will also help the cadets gain their Cadet in the Community for Army Proficiency certificate and contribute towards their Duke of Edinburgh award scheme.
For their help in delivering the postcards that will carry helpful recycling tips, do’s and don’ts and relevant contact numbers, SITA UK will make a cash donation to the cadets that will be used to fund their summer camp in August.
SITA UK contracts administrator Tracy Smith is also a commissioned officer with Northumbria Army Cadet Force and helped set up the initiative.
She said: “SITA UK is pleased to be able to support local community groups in north Tyneside and values the Cadets’ hard work and dedication on this project. We are committed to improving recycling rates in the area and work closely with North Tyneside Council to ensure the collection service is as convenient as possible for local people. The postcards are just one part of that process.”
The council is constantly working to improve recycling figures and during 2005/06 recycled 21% of its waste, exceeding the target of 18%.