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Call for London bin starvation drive

Starve your bin London Mayor Ken Livingstone urged the public, as he launched a new campaign to encourage recycling in the capital. Livingstone wants the campaign to help boost Londons recycling rates, currently just over 20%, to around the 60% mark. Using the concept of a pesky black bin bag that needs to be fed household waste, the advertising campaign calls on householders to starve their bins and feed their recycling collections instead. The recycling message will be plugged online, ...