Householders in Cambridge binned around 2,000 tonnes of paper and cardboard last year, which if recycled could save the council £80,000, according to research commissioned by the council.
In 2012, Cambridge residents sent over 6,000 tonnes of paper and card for recycling, but with the aim to tackle the remaining 2,000 tonnes Cambridge council and Viridor have launched a campaign.
The council will be will be taking the paper and card recycling campaign into local communities with a pop-up roadshow.
The Mayor of Cambridge, Cllr Paul Saunders said: “Paper and card are some of the easiest things to recycle – you can just stick them in your blue bin with no rinsing out like other items.
“We’ve been able to recycle paper at the kerbside in Cambridge since 1995 so I think people tend to forget how important it is, and focus instead on ‘newer’ materials like plastics. But recycling paper has huge benefits – it saves a lot of water, energy and carbon emissions, as well as generating money that the council can use to keep vital services going.”
The recyclable items collected from blue bins in Cambridge are sent to Viridor’s Kent MRF.
Councils are under pressure financially. Since the 2010 spending review, they have had to deal with a 33% cut in funding from Whitehall and limits placed on how much that can be compensated by increases in council tax.
- You can follow the campaign on Facebook at www.facebook.com/recycleforcambridge or on Twitter using #papercutcam, or find more information at www.cambridge.gov.uk/papercut