Camden Council hopes to emulate Westminster Councils success in reducing litter from printed material by using the same distributor controls.
The councils executive has agreed to adopt Government legislation to allow control of the distribution of flyers, leaflets and other printed material, like free newspapers, in certain areas. Camden has many busy transport gateways with thousands of people going through every day, which attracts distribution companies.
Now, anyone handing out free literature in areas such as Kings Cross and St Pancras, Camden Town, Euston Station and the Holborn Gateway will need a council permit.
Camden Council executive member for the environment Mike Greene said: "Camden is one of the capitals cleanest boroughs and we want to keep it that way. We hope that other distributors of free literature will follow the example set by the London Paper and London Lite [in Westminster] to minimise litter on our streets, but the new powers will make sure we can crack down on those who choose to act irresponsibly.
"This is also about planning ahead. The recent opening of St Pancras International and the Olympics will mean a lot of extra free literature being distributed in the borough and the council must act responsibly to make sure the boroughs streets are clean for everyone.
Distributors will need to display the permit and take responsibility for cleaning up discarded literature. If distributors do not stick to the rules the council can issue a fixed penalty notice of up to £2,500.