Glamour and being green have come together once again with Camelot’s recreation of the new Vanity Fair front cover.
Camelot's Green Team strike a Vanity Fair pose
The May issue of Vanity Fair features George Clooney, Julia Roberts, Robert F Kennedy Junior and former US Vice President Al Gore — dubbed the ‘Green Team’ - in an issue aimed at raising the profile of environmental issues.
National Lottery operator Camelot’s own Green Team decided to emulate the cover, shot by iconic photographer Annie Leibovitz, to highlight the company’s own environmental achievements.
Made up of 20 volunteers from across the business, the Green Team has been working together for two and a half years to decrease the company’s environmental footprint.
In 2005 Camelot introduced 50% recycled paper into the production of its tickets and payslips — now saving 1,000 tonnes of virgin paper a year.
It has also decreased its waste by 20% through recycling paper, card,