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Campaign confirms confusion over recycling

A survey to coincide with WRAP’s revamped ‘Recycle Now’ campaign shows that 30% of householders remain confused about which household items can be recycled.

As part of Recycle Week, which runs until 28 June, 2,000 people were asked about recycling habits in the home.

It was found that while 90% of respondents recycled while in the kitchen, only half did so with bathroom items.

The most common items that failed to be recycled were cardboard toilet roll tubes, with 25% of respondents putting them in the residual waste, closely followed by shampoo and shower gel bottles (24%), aerosols (21%) and cleaning product bottles (19%).

WRAP director Marcus Gover said: “We are recycling much more than we used to, but many people still do not realise that there are lots of items around the home that can be recycled.

“So this year’s Recycle Week is looking at the whole house as opposed to just the kitchen, so people feel more confident about what they can and can’t recycle in every room.”

For further information on Recycle Week, visit the Recycle Now website.

The Welsh picture

Separate research was undertaken in Wales as part of ‘Recycle Week’ which found a significant gap between the young and elderly when it came to recycling rates.

While 75% of those aged 55 and over said they separated all recyclable materials, only 52% of 18- to 24-year-olds said the same.

Welsh councils have a target to recycle 58% of their household waste by 2015-16.

More information can be found here.

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