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Campaign faces Big let-down

By Greg Pitcher and

John McKenna

Englands forthcoming recycling-promotion week faces being undermined by a lack of support from local authorities, MRW can reveal.

The Big Recycle is due to run for seven days from October 18 as a key part of the Waste and Resources Action Programmes (WRAP) £8 million national campaign.

Leading recycling organisations such as Alcan, British Glass, Corus, PaperChain, Recoup and Valpak are supporting the event.

But Local Authority Recycling Advisory Committee (LARAC) vice chairman Durk Reyner this week said it would come at a bad time for councils.

Reyner told MRW: I wouldnt say we are chomping at the bit because at the moment we have other priorities.

Many local authorities are busy setting up projects and improving infrastructure with the funds received in the past year from the Department for Environment, Food and Rural Affairs.

In my area of Hertfordshire, we successfully secured some of the £95m Waste Minimisation Fund in April. All our attention is focused on the 2005/6 targets.

We do want this campaign as it should get the best results of any so far, but I think local authorities will allow somebody else to concentrate on promotion for a while.

More on page 78.

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