Holiday makers are being urged to recycle their used holiday brochures by the Recycle Now campaign and an environmental travel firm so they dont end up in landfill. Recycle Now launched the campaign as consumers pick up their new holiday brochures during August and September. This is also the period when they dispose of their old ones. The campaign has put together green brochure tips including: recycle; browse and book holidays online; pass them to friends and family to be re-used; and give them to schools for art projects. Recycle Now, part of the Waste& Resources Action Programme (WRAP), said 45 million holidays were taken from the UK last year and for each holiday taken four brochures are produced. This means around 180 million brochures are distributed each year which, if placed end-to-end would stretch from London to Sydney three times. Recycle Now is working with independent charity for sustainable tourism and travel, the Travel Foundation to promote brochure recycling among the travel trade. Travel Foundation chief executive Sue Hurdle said: "It's another link in the chain of reducing the negative impact of travel and if we all recycle, it will make a big difference." First Choice holidays head of corporate social responsibility Jane Ashton said: "We recycleour excess brochures within the business, and are working on cutting down the paper we use. We very much encourage our customers to recycle their holiday brochures at home.