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Campaigns help reduce gum litter by almost 60%, Government figures reveal

An average reduction in chewing gum litter of almost 60% has been achieved in areas that ran public awareness campaigns, according to Government figures released at the end of 2007. This is an improvement on 2006 when gum litter was reduced by an average of 37%. While in 2007, Blackpool and Oxford reductions reached as high as 85% and 86%. The campaigns, which encouraged people to dispose of gum responsibly and reminded them of the financial penalties of not doing so were run by 16 local ...