Cardiff Council introduced 100 chewing gum recycling bins to the city this week to prevent people dropping gum on its streets.
The pilot scheme of gum bins in the city centre and major shopping centres was launched by Cardiff Council, Keep Wales Tidy, the Wrigley Company and Gumdrop.
The six month scheme, funded by Wrigley, aims to avoid the problem of chewing gum littering and the cost of it cleaning up, as well as diverting chewing gum away from landfill.
Once collected in the Gumdrop bins, chewing gum is fully recycled with plastics and used to make more bins.
Cabinet member for environment, Cllr Ashley Govier said: “Chewing gum waste is one of the usual suspects of litter that we have been targeting in our zero-tolerance campaign of the same name as it is very costly to remove from the street and creates a terrible impression in the city.”
He added: “Gumdrop bins are a great idea and will greatly enhance the options for people who need to get rid of their gum. The fact this waste can be recycled by Gumdrop is a fantastic bonus and hopefully it will prompt people to think before they drop.”
Last year Southampton airport introduced the Gumdrop bins, with 25 in total. Legoland Windsor and some stations managed by Virgin Trains also have the bins.