Asda will become the first
The supermarket giant will give its customers the chance to buy more than 84,000 CDs in fully compostable packaging, made from 100% recycled board and PaperFoam trays. It will launch in stores this week.
Customers can choose from an array of CD titles ranging from Marilyn Manson to Marvin Gaye.
This is the latest chess board move by a supermarket giant in an effort to go green.
The move follows research carried out by Asda which claims that up to 25% of all plastic CD covers are thrown away within 12 months of purchase. It coincides with the beginning of the summer music festival season, including
Asdas music buyer Andy Powell said: Making our CD boxes compostable will strike the right note with music lovers, while saving the earths resources. Pop pickers are used to bands recycling hits, now were recycling the cases as well.
We believe our new policy will be music to customers ears since many music fans are at the forefront of conservation and environmentalism.