It was one of the first UK firms to accept the telephone directories for recycling and it is now reprocessing more than ever.
Yellow pages publisher Yell UK environment manager Adam Billiald said: As a business committed to sustainability, it is important that residents can recycle their old Yellow Pages directories easily. For many years, the directories have been recycled into new products such as insulation materials, animal bedding, cardboard packaging and newsprint, proving that the Yellow Pages directory really is green.
Currently, 96 per cent of UK local authorities collect old directories as part of their kerbside collection service. Consequently, members of the public are able to recycle their yellow pages directories along with their newspapers, magazines and cardboard packaging.
Smurfit Kappa Recycling managing director Simon Weston said: Our paper mills are set up to deal with all kinds of paper and card so directories are no problem to us. This means that council can offer a very easy solution to their residents, which helps to drive up recycling rates.
Yells Yellow Woods Challenge in association with the Woodland Trust has also encouraged collections and artwork projects in schools.