One of the biggest challenges facing legislators and industry today is reconciling competitiveness with sustainability.
According to the Confederation of European Paper Industries (CEPI) managing director Teresa Presas, this is something the paper industry is meeting head on.
CEPI’s new publication ‘Delivering Competitiveness and Sustainability’ outlines why the industry is one of the most competitive in Europe and has been growing at an average of 3.1% annually for a decade. Its turnover exceeds 74 billion euros and it directly and indirectly employs nearly 3.5 million European citizens.
The publication outlines how paper and board products play an essential role in our daily lives, providing value goods, comfort, information and are an important driver for education, democracy, knowledge, information and culture.
But while this broad influence on society is affected by a broad spectrum of legislation, Presas believes that laws need to be developed for the industry as a whole or it will suffer.
She said: “If legislation is not developed in a holistic, coherent manner but on a case-by-case basis, conflicts and inconsistencies result that could seriously threaten that competitiveness and the industry’s continued contribution to a sustainable Europe.”
The publication sets out the industry’s current contribution to Europe’s sustainability, while outlining the key issues that could challenge its competitiveness in a global market.