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Charity link up with bins reduces Birmingham litter

A project that rewards a local charity when rubbish is collected from designated bins has significantly cut litter on Birmingham streets.

More than two tonnes of rubbish was put in bins across the city centre in September, almost 9% more than a similar project last year. The amount of litter picked up from the streets where the bins were located fell 30%.

Under the ‘Bin it for Good’ scheme, run by Keep Britain Tidy, The Wrigley Company, Retail Birmingham Business Improvement District and Birmingham City Council, 48 bins were put around the city centre during 17-23 September.

Local charity LoveBrum will receive a payout of up to £1,300 based on how much is collected in the bins, which have stickers denoting involvement in the scheme.

Lisa Trickett, council cabinet member for sustainability, said: “The great thing about ‘Bin it for Good’ is that the scheme has social and economic benefits, local charities get extra funding and a cleaner city centre will make Birmingham more attractive to visitors and citizens, helping local businesses in the process.”

Richard McIlwain, director of operations at Keep Britain Tidy, added: “The charity bins initiative aims to encourage people to do the right thing with their rubbish and, at the same time, supports local charities. The results from the pilot in Essex last year were fantastic, with a reduction in litter of more than 40% and several charities getting donations as a result.”

Six other areas across England are taking part in the three-month project:

  • Barnet Homes – Grahame Park Estate
  • Breckland District Council – Thetford town centre
  • Manchester City Council – Oxford Road corridor
  • Northumberland County Council – Prudhoe town centre
  • Thanet District Council – Margate Old Town and Harbour Arm including Turner Contemporary Art Centre
  • Wirral Metropolitan Council – Arrowe Park, Central Park and Plymyard Playing Fields

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