Speaking at the MRW-organised Alternative Waste Treatment Technologies conference, he criticised the national media for campaigns against alternate weekly collections and new waste treatment technologies such as mechanical biological treatment (MBT) and anaerobic digestion.
He said: Waste is at the top of the flag pole. Our actions are going to be under intense scrutiny over the coming years.
Talking to the press recently, Ive realised this story [on the alleged health issues surrounding alternate weekly collections] is going to run and run.
On new technologies he said: If we cant get the public to go with us on these imaginative solutions, then we are stuffed before we start.