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Closed Loop gives sport its first green card

Closed Loop Recycling is getting British sport in shape to achieve green goals by helping clubs choose sustainable food and beverage packaging.

The British Association for Sustainability in Sport (BASiS) has brought major sports clubs, venues and governing bodies together with the aim of bringing sustainability to the forefront of sport.

Closed Loop supported the BASiS’ launch event at a conference held at the Emirates Stadium in London yesterday (24 October). It wants to replicate the closed loop programmes at Australian sporting venues and the green legacy left by the Sydney Olympics in 2000.

Closed Loop solutions manager Peter Goodwin said: “We believe the UK now has sufficient recycling infrastructure in place to replicate this approach.”

BASiS will act as a central resource for information, advice and education and includes practitioners from cricket, football, golf, horseracing, rugby and triathlon and is looking to expand.

Goodwin said that there was a “natural synergy” between sport and the environment. He added: “There is a collective responsibility between producers, recyclers and the hospitality industry to drive this agenda and maximise landfill diversion and environmental benefits. This launch event brings this all together.”

BASiS chair and sustainability manager at Marylebone Cricket Club Dr Russell Seymour said:  “The expertise of their [Closed Loop’s] team is a perfect partnership to educate the industry about the environmental, social and commercial benefits of a sustainable approach, especially with the proximity of the sustainable London 2012 Olympic and Paralympic Games.”

National Football League president Frank Supovitz gave a key note speech at the launch event talking about “The Role of Sustainability and Community Legacies at America’s Superbowl”.

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