Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

Clothing exchange achieves success

Consumers have bought-in to the joint Marks & Spencer (M&S)/Oxfam clothing exchange and early figures indicate it is a success. The reward scheme, launched in January, involves giving £5 M&S vouchers to those who donate old M&S garments to Oxfam stores.

In the schemes first seven weeks 683,287 M&S clothing items were donated to Oxfam stores and 140,884 vouchers issued. An average of 4.85 items of M&S clothing were received per voucher given out, with customers generally giving in bags of clothing including other brands.

Oxfam reported a 40% increase in the volume of clothing donations, increased sales, increased footfall in stores and more new customers since the scheme launched. The results suggest consumers donate old clothing and then shop at Oxfam stores.

Fears of greater volumes of poor quality clothing donations have not been experienced, with the proportion of quality garments received by Oxfam remaining constant.

M&S reported that half the vouchers issued are redeemed in its stores, which have experienced a doubling of sales and the scheme has generated significant media coverage. 

But other retailers considering emulating such a partnership were warned that a close fit between both parties was essential and advice should be sought on any VAT implications.

The results were unveiled at the Clothing Roadmap Stakeholders Conference organised by the Department for Environment, Food and Rural Affairs (Defra) this week.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.