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Coca-Cola backs WRAP strategy on recycling

Coca-Cola Enterprises (CCE) has welcomed WRAP’s recent report on kerbside collection of plastic bottles as “a valuable insight into the vital role that must be played by residents”.

The technical guide for local authorities, published at the end of January, aims to improve and increase the amount of quality plastic bottle material being sourced for recycling across the UK.

Nick Brown, UK associate director for recycling at CCE, said the company recognised the challenges that local authorities faced, and supported WRAP’s attempts to educate on the economic and environmental potential for improving the quality of plastic collections.

“An insufficient collection system restricts the environmental gains and often leads to valuable resources being exported overseas for reprocessing, at a loss to the British economy,” he said. “It is also financially detrimental for local authorities: in an era of high commodities pricing, potential opportunities to achieve the highest possible returns for plastic are often being missed. 

“The guide provides valuable insight into the vital role that must be played by residents in order to achieve the best results.”

He said that householders recycle more efficiently when they are aware of what happens to the materials after they are collected: “Knowing that a plastic bottle can be recycled into another plastic bottle within as little as six weeks is a key message that is proved to engage people in the recycling process.”

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