The company that produces the fizzy brown stuff is now recycling 90% of its waste at its manufacturing sites and diverting waste from landfill. Coca-Cola has revealed the figure in its 2006/07 Corporate Social Responsibility Report that it has invested significantly in recycling at its manufacturing sites in the UK. Only 10% of its waste goes to landfill a 68% reduction since 2002. Great Britain president Sanjay Guha said: We have worked hard within the Coca-Cola System to bring corporate, social and environmental thinking into everything we do. Corporate responsibility is critical to the future success and sustainability of any business and we will continue to do all that we can to reduce our environmental impact, and work for the benefit of the communities in which we operate. Coca-Cola has invested over £100,000 in infrastructure at its manufacturing site in Milton Keynes to support the separation of waste for recycling. The site produces 30% of the canned aluminium products. All its waste has been carefully analysed and skips designated for landfill are now audited in order to recover waste that can be recycled instead. The move comes as part of Coca-Colas plan to reduce their carbon footprint and address its total environmental impact. During the rest of 2007 and 2008 they will aim to send zero waste to landfill, work with the Waste & Resources Action Programme towards packaging reduction, increase the use of recycled PET and create a standard for the recyclability of plastic bottles.