Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

Coca Cola sets "aspirational" packaging recovery goals

Coca Cola Enterprises has set a long term goal of recovering the equivalent of 100 per cent of its packaging by 2020.

Published in its 2008 Corporate Responsibility and Sustainability Report, CCE also hopes to recycle 98 per cent of the waste at its European facilities.

Successfully recovering and recycling almost 125,000 tonnes of packaging in 2008, the firm is already more than halfway towards achieving a recovery rate of 200,000 tonnes by 2010.

It also hopes to increase the amount of recycled content in its PET, aluminium and glass packaging. For PET bottles the current average recycled content is four per cent, although this varies from region to region, it is now aiming for a 25 per cent rate of recycled content in Europe. Its aluminium cans are already made from more than half recycled materials and its glass bottles contain up to 45 per cent recycled content.

CCE chairman and chief executive John Brock said: Despite the challenging economic conditions of 2008, our commitment to CRS has never been stronger. We are proud of the progress weve made so far, and 2008 represented another big step on our journey. We have evolved from setting aspirational goals in each of our focus areas to establishing aggressive, measurable goals with metrics and targets. We are working to achieve these goals by the year 2020 an effort we are calling Commitment 2020.

In 2008 CCE built two new bottle-to-bottle recycling facilities located in the US and the UK, helping to provide food-grade recycled PET. It has also meant it can recycle material locally and incorporate it into new bottles, creating a closed loop process.

Big initiatives in 2008 have been in reducing packaging such as working with the Waste and Resources Action Programme to make aluminium cans five per cent lighter. This has set a new standard as previously, the cans could only be light-weighted at the base rather than the body. The new design is expected to avoid 15,000 tonnes of aluminium each year.

Light-weighting 500ml PET bottles in Europe by two grammes and reducing the weight of its glass bottles by 20 per cent will save a total of 4,200 tonnes of materials each year.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.