Coca-Cola and RecycleBank have formed a partnership that will see householders rewarded with vouchers for Coca-Cola products when they recycle.
From June, householders in the Royal Borough of Windsor and Maidenhead will be able to redeem RecycleBank points for vouchers worth £1 to spend on Coca-Cola, Diet Coke and Coke Zero products in a range of pack sizes.
In the US, Coca-Cola is already a partner of American-owned RecycleBank.
Coca-Cola citizenship manager Liz Lowe said: “As well as ensuring we recycle our own waste as a business, we are committed to encouraging our consumers to recycle theirs. Empty packaging isn’t just waste, it’s a valuable resource which can be used again and again through recycling. One of the most important ways in which we can get more recycled material to put back into our packaging is to encourage consumers to recycle. And schemes such as RecycleBank and Recycle Zones are important steps on our journey to realising this vision.”
RecycleBank is a scheme that awards householders points when they recycle. Using its own system, RecycleBank measures the amount of material recycled and then converts this into points. These can be redeemed for rewards from more than 200 local and national businesses.
RecycleBank UK managing director Sue Igoe said: “It is fantastic to have such a huge household name as Coca-Cola on board as a national partner and top tier sponsor. This is a great reward for residents, and will help to engage a wider audience which we hope will kick start mass recycling across the country. With the RecycleBank programme, everybody wins: the council, reward partners, residents and, most importantly, the environment.”