Coca-cola has joined the British Retail Consortium’s (BRC) on pack recycling label (OPRL) scheme.
Coca-Cola Enterprises (CCE), which bottles Coke products in the UK, will begin to roll out the standardised on-pack information on its 500ml plastic bottles. Other products will follow over time.
OPRL labelling gives consumers information on which packaging materials local authorities collect for recycling.
CCE is the country’s biggest soft drinks manufacturer supplying approximately 1.8bn litres a year.
Patrick McGuirk, CCE recycling director, said: “We are serious about setting the industry standard for sustainable packaging and are committed to transforming recycling in this country.
“That’s why we have invested in a £15M facility called Continuum Recycling to more than double the UK’s capacity for PET bottle reprocessing
“We have had a recycling logo on our packs for many years but the inclusion of OPRL information makes it easier for consumers to recycle their bottles through kerbside collection schemes.”
Marcus Gover, director of closed loop economy at WRAP welcomed the “very positive step”.
He added: “It’s great that the UK is recycling 50 per cent of plastic bottles – and WRAP’s recent guidance on this will help local authorities improve collections further. But we’re still throwing away one in two bottles, so WRAP welcomes initiatives like this that encourage people to recycle more.”