The announcement came in response to results from a survey Comet commissioned that found that a huge majority of consumers were unaware of the WEEE Directive. Only 2% of those surveyed knew about the legislation.
As well as negligible customer awareness, the survey found that almost half of people asked had never recycled an electrical item, while one in five was unaware that electrical items could be recycled.
The survey also revealed a low awareness of the WEEE symbol, which has been on electrical goods since 2005. It indicates that WEEE should be disposed of separately from household waste. Some respondents thought the symbol, an outline of a wheelie bin with a cross through it, meant no wheelie bin collection in this area or please do not leave wheelie bins out in the street.
Under the new services, WEEE will be collected by Comet for a standard charge of £20.
Talking about the incoming Directive, Comet managing director Hugh Harvey said: We believe this legislation is a really positive initiative which will make it much easier for consumers to recycle their electrical waste, and we hope consumers agree.
Comet has also joined the Distributor Takeback Scheme to help fund civic amenity site upgrades so that consumers can recycle WEEE easily.