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Comic Relief to highlight our wasteful ways

A Cheshire local authority is to use Comic Relief to illustrate just how wasteful our society is in a global context.

Through council buildings, Asda Winsford, special roadshows and its local newspaper, Vale Royal Borough Council will be distributing Bin Noses in an effort to raise money for the charity.

And while it is also hoped that the enormous hooters printed on removable stickers will spread awareness of the need to recycle, a major goal is cutting the amount of food people place in their bins each year.



It is estimated that British residents annually throw away over £20 billion worth of unused food. With over 300 million children going to bed hungry every night and a person dying somewhere in the world every 3.6 seconds, our wasted leftovers could be enough to raise a massive 150 million people out of poverty.

Through a series of four roadshows leading up to Comic Relief on Friday 16 March, issues surrounding composting and waste minimisation will be raised, with those who say nose to waste told to think more about using only the food they need.

Vale Royal Borough Council streetscene awareness and liaison manager Jody Sherratt said: We have arranged a meeting with the Waste & Resources Action Programme regional advisor who seems quite keen on the programmes as it is a struggle to get the message across about household waste, as people dont seem to see this as wasteful.

The bin noses are a bit of fun, but there is a serious side to the message. The noses aim to help raise money for Comic Relief but also encourage the residents of Vale Royal to think about their wasteful habits.

Staggeringly, between 30-40% of all food produced here is binned and on average each adult in the UK wastes £420 of food every year.

This is the something the initiative aims to highlight, with it adding to our growing waste mountain and millions of people worldwide currently going hungry.

With local businesses contributing to production and printing costs, the £1 raised from every bin nose will be donated directly to the charity with it hoped this will raise up to £3,000.

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