Public sector communications consultancy Cottier & Sidaway is launching a focussed service for waste management and recycling organisations to help get the recycling message home.
The firm has identified the need for more strategic joined-up branding and communications to educate householders about their council’s waste and recycling services. And the need to let householders know exactly what their council can recycle.
It said clear labelling, regular leafleting and clear branding across waste collection vehicles, wheelie bins and boxes can help local authorities push home the recycling message.
“We’re helping local authorities and collection operators to send a message to residents that it simply isn’t an option to throw all of your rubbish into one bin anymore,” said creative director Tim Sidaway.