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Community incentives fail to inspire recycling in East London

Hackney’s attempt to encourage residents to recycle by offering incentives has failed. The six-month trial ran across 10 of the borough’s estates from October to March, using funding from the Department for Environment, Food and Rural Affairs’ (Defra) household waste incentive pilot scheme. Hackney’s trial covered a variety of estate types that were not served by door-to-door collection services. On offer was a prize of £1,500 ...

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