Employers and business owners across all industry sectors in the UK are being asked to make a pledge for a leaner 2007 by leaving wasteful work practices behind and putting lost profits and the environment top of their agenda in the year ahead.
They have been encouraged to log on to www.envirowise.gov.uk/mypledge and pledge one way in which they will cut waste in 2007. The site also contains tips on what can be done across a wide range of industry sectors.
Starting at London Bridge, a series of sharp-suited resource efficiency champions pushed a taster of the types of waste generated each year right under the noses of passers by.
These represented a fraction of the estimated 100 million tonnes of construction materials, 10 million tonnes of packaging, 8.6 million tonnes of printing and writing paper and 1 million tonnes of waste electrical and electronic equipment that we waste each year.
Envirowise programme director Martin Gibson said: We know that UK businesses have made significant progress in becoming far more resource efficient throughout 2006, but this waste parade through Londons streets sends out a stark message that there is plenty more that can, and must be done.
Taking action on waste is fast becoming a business imperative. The balance is tipping and 2007 has the potential to be the year that business is won and lost on the environmental performance of companies.
By making a pledge to address this issue, businesses are giving themselves the opportunity to gain that competitive edge.