Composters New Earth launched a new inner city campaign last week, coinciding with Compost Awareness Week.
The new campaign hopes to target inner city youths
A graffiti-style mural based on designs by children from the Kids Hayward Activity Centre was recreated by community artists at the centre’s playground in Islington, London.
The campaign is designed to reach young people in inner city areas, where waste generation is high and recycling difficult. The plan is to roll the campaign out to other UK cities including Liverpool, Manchester, Newcastle, Birmingham and Bristol.
New Earth sales and contracts director Peter Mills said: “Local authorities have been set challenging targets to increase their recycling but while environmental issues are higher profile in the more affluent areas of the country, it is the inner cities we have to reach if we are to be successful in our drive to be green.”