A paper industry body has hit out at advice aimed at direct marketing companies which suggests brown paper envelopes are less recyclable.
The Confederation of Paper Industries said the recently published standard, PAS 2020 Direct Marketing Environmental Performance Specification, did not reflect the reality of paper recycling.
Following research on kerbside collection by the standards authors BSI, the specification states the conclusion that because brown paper envelopes are not collected in the majority of UK kerbside collections they are less recyclable and should not be used.
But CPI corrugated sector manager Andrew Barnetson questioned this conclusion. He said: Research on kerbside collections is not the best measure of recyclability. Brown envelopes contain recycled fibres and can be recycled. Local authorities choose which materials to collect based on lots of different criteria.
To determine recyclability simply by the popularity of collection method employed is not appropriate when a product is easily recyclable with clear end-market demand.
Barnetson said that inaccurate comments about recycling were unhelpful as they could damages public confidence in the system. He said there should be no differentiation in this standard between white and brown paper.