While announcing its sponsorship of the Great Britain triathlon team, Corus officials dropped hints that because of the recyclability of steel, it would make the perfect resource for the construction of the stadium to be built in the Lower Lea Valley.
The company has committed itself to developing British triathlon talent, which became an Olympic sport in 2000 and is already the UKs fastest growing sport. Now it has cast its gaze on the centrepiece of the main event in 2012.
Its chairman Jim Leng said: At Corus, we have a clear track record in the successful delivery of complex projects including infrastructure, construction and sports stadia, and it is our ambition to build on this success going forward.
Most of you here [at the Hyde Park announcement] will probably know Corus as one of the worlds leading suppliers of steel, though not everyone may fully appreciate the use of steel as one of the major and most functional, recyclable and cost-effective materials for building and infrastructure.
Its use for the games appears to be something the company has put a great deal of thought into, with it suggested that steel is ideally suited to the Olympic Delivery Authoritys requirements- recyclable, aesthetically pleasing and can be used creatively.
Corus corporate relations officer Annanya Sarin said: To be involved in the London Olympics is very much our ambition. Although there is no deal as yet, we have supplied material to a lot of stadia including the new retractable roof at Wimbledon, the new Wembley Stadium and Cardiffs Millennium Stadium, with the material being extremely re-deployable.
Corus could transport the resource by rail from its Scunthorpe depot, with Ashford Distribution Centre a potential holding point for the material.
Steel is the worlds most recycled material and was used successfully during the Sydney Olympics, with collection bins used for all steel scrap and a 13,000-seater Grandstand even moved from the aquatic centre to a new location 80 kilometres away.
Corus investment in triathlon will include sponsorship of the elite squad, developing it as a paralympic sport and through grass root community initiatives such as Corus Kids of Steel.