A council has used part of a Defra grant pot to send congratulatory text messages to householders who put out their recycling bins on time.
The Bolton News paper has reported that the initiative is part of a total grant of £110,000 won by Bolton Metropolitan Borough Council out of a £500,000 Defra kitty to fund innovative recycling ideas.
The council’s executive member for the environment, Cllr Elaine Sherrington, told the paper: “This has the potential to make a real difference to the borough’s recycling rates, and will encourage a lot of people who aren’t currently recycling to do so.
“The evidence from previous studies shows that this sort of scheme can go a long way to changing behaviour both individually and in a community.”
Some residents will also get a text or email the day before collections to remind them to put out their bins.Some will also be sent information by text about what can and cannot be recycled.
Only people who agree to the scheme will receive the texts. Those who sign up for “bin texts” will be given a unique number for their bin and refuse collectors will then log each time their recycling bins are put out.
The council’s recycling rate currently stands at about 30%. Officers are looking to increase that to 40%.