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Council to incentivise food recycling

The Royal Borough of Windsor and Maidenhead is to introduce incentivised food waste collections from April.

The Berkshire council voted in favour of rewarding residents that recycle their organic waste with points which can be redeemed at retail and other outlets. It will now invite tenders for the contract.

A weekly caddy collection for food waste will be included in the seven-year extension to Veolia Environmental Services’ waste management contract.

More than 61,000 homes will receive specially designed caddies for food waste, such as left-over meat and fish. The collected food waste will be taken away to be processed into compost.

All those that recycle organic waste will receive an equal share of the points, which will be worked out according to weight of total collection.

The move comes after Birmingham Council revealed plans to trial a scheme using nectar points to incentivise paper recycling.

Windsor and Maidenhead’s rewards scheme has seen recycling rates soar from 35% to 44% in a year. The new contract is expected to save council taxpayers at least £3m over the lifetime of the deal.

The council is also considering developing a framework that other local authorities can use to procure incentive scheme providers.

Councillor Phill Bicknell, cabinet member for highways, transport and environment, said: “This deal is an excellent result for council taxpayers.

“It means we continue with a contractor who knows the area and its needs but who, in working closely with us, recognises that smarter working can cut costs and also bring about an even better service for local people.”

  • See MRW this week for an Insight special on incentivising household collections

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