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Councils applauded for their Big Recycling effort

The Big Recycle team has applauded councils for their varied and creative efforts last week and spoken of a bright future for the event.

Almost 250 local authorities got behind the call to arms by holding events, raising awareness and encouraging publicity.

The Big Recycle, fronted by comedian Alistair McGowan, was a key part of the Government-funded £10 million Recycle Now communications campaign.

Leading recycling bodies joined with the Waste and Resources Action Programme to organise the week, and the team is still analysing its results.

But a spokesman said: Big Recycle events were really varied and brilliantly creative.

PaperChain director Kathy Bradley, speaking on behalf of the materials recycling organisations, added: We are delighted with the response from local authorities and applaud their efforts.

In the long run, however, this is not just about one week in 2004. We want this to become an annual event which lodges in the consciousness of the public.

We hope local authorities will incorporate the Big Recycle in their own recycling calendar.

Concerns were raised last month that councils would not be able to give the promotional week their full support.

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