Crown Paints is using its network of 119 outlets across the UK to enable people to return surplus paint for recycling, as part of its Kick Out The Can scheme.
For two weeks from 4 March, people can take unwanted paint in tins and containers to the Crown centres in an initiative timed to coincide with Climate Week.
The returned paint will be processed and then donated for community projects while plastic and metal paint containers will be reprocessed and recycled.
The regeneration charity Groundwork will be distributing the recycled paint to worthy causes nationwide.
Mark Lloyd, Crown Paints’ sustainability manager, left, said: “It is a major initiative for us and something that will make a real positive difference to the environment, and many people across the country this year.
“There are approximately 54 million litres of paint unused in homes across the UK so there is plenty to go at. Our scheme gives householders a useful opportunity to give their spring clean a boost, and to ensure their old paint, as well as the containers and tins are transformed - ultimately helping communities through the donation of recycled paint products.”
Amanda Atherton, spokesperson for Groundwork, said: “One of our biggest roles is to help people and businesses to reduce their environmental impact and to make a difference in their local communities. The Kick out the Can campaign does both these things and it’s nice to see such an innovative and truly sustainable approach to doing business.”
A video giving further details of the Kick Out The Can campaign for Climate Week can be viewed at: www.youtube.com/crownpaint
In 2008, Crown launched its Earthbalance sustainability programme, aiming to cut its own greenhouse gas emissions by 10% in 2015 – and 25% in 2020. The company says the targets were in addition to a sustainability target of zero waste to landfill, originally targeted for December 2012 – which was achieved more than 12 months ahead of schedule.
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