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Currys to launch first in-store WEEE collection

Retailer Currys has announced it will launch the first UK in-store based recycling scheme for end-of-life electrical products. The scheme will work with the Waste Electrical and Electronics Equipment (WEEE) directive and launch on June 28, before the WEEE directive comes in to effect on July 1.

Customers will be able to return products free of charge either to Currys shops or if having new products delivered they can arrange to have their equivalent old product collected.

Currys has set up a network of specialist recycling contractors to ensure the recycling standards meet the WEEE directive requirements.

Managing director Peter Keenan said: We're the only electrical retailer opting for this customer-friendly interpretation of the WEEE Directive. We already recycle some thousands of products every year and our experience is that recycling and disposal tends to coincide with replacement.

The WEEE directive was therefore an opportunity to create a take-back service that offers the maximum convenience and benefit to customers and the environment.

DSG international, parent company of Currys, PC World and already runs similar schemes in Scandinavia and is fulfilling its WEEE obligations in Europe. As part of the UK initiative PC World will also be offering free take back on television home delivery.

Keenan added: Every year we take back over 20,000 tonnes of end-of-life products and in many cases the base materials are recycled and used in the production of next-generation products in our stores.

"Its part of our 'design to disposal' strategy which we developed to ensure that we continue to make our sourcing, development, maintenance and recycling programmes as environmentally friendly as possible.

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