Your browser is no longer supported

For the best possible experience using our website we recommend you upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of MRW, please enable cookies in your browser

We'll assume we have your consent to use cookies, so you won't need to log in each time you visit our site.
Learn more

Defra spends £8m on advertising

The Department for Environment, Food and Rural Affairs has seen its advertising costs increase by 1,400 per cent over the past three years.

According to an investigation by the Metro newspaper, costs have risen from £570,000 to £8 million.

In response, a Defra spokesman said: It is the Governments responsibility to explain its policies and give people the information they need to make informed choices about how they live their lives.

For Defra the recent increase in advertising spend has primarily been as a result of leading the cross-Government Act on CO2 campaign. This is designed to increase consumer literacy around climate change and give them advice on how to cut greenhouse gas emissions by saving energy and money.

Taxpayers Alliance research director Matthew Sinclair told MRW: Defras rocketing advertising budget is both a waste of taxpayers money and an unnecessary, nagging intrusion in peoples living rooms.  Ordinary people already know about things like loft insulation and double glazing, thats why most suitable homes already have those features installed.  And, it would be better if councils and the Government cut back on draconian and excessive regulations trying to force people to recycle rather than wasting money advertising the schemes.  Advertising spending at Defra and the newly-formed Department of Energy and Climate Change needs to be cut.


Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.