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Defra spends £8m on advertising

The Department for Environment, Food and Rural Affairs has seen its advertising costs increase by 1,400 per cent over the past three years.

According to an investigation by the Metro newspaper, costs have risen from £570,000 to £8 million.

In response, a Defra spokesman said: It is the Governments responsibility to explain its policies and give people the information they need to make informed choices about how they live their lives.

For Defra the recent increase in advertising spend has primarily been as a result of leading the cross-Government Act on CO2 campaign. This is designed to increase consumer literacy around climate change and give them advice on how to cut greenhouse gas emissions by saving energy and money.

Taxpayers Alliance research director Matthew Sinclair told MRW: Defras rocketing advertising budget is both a waste of taxpayers money and an unnecessary, nagging intrusion in peoples living rooms.  Ordinary people already know about things like loft insulation and double glazing, thats why most suitable homes already have those features installed.  And, it would be better if councils and the Government cut back on draconian and excessive regulations trying to force people to recycle rather than wasting money advertising the schemes.  Advertising spending at Defra and the newly-formed Department of Energy and Climate Change needs to be cut.


 

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