People will respond more to waste reduction campaigns during a recession, according to Cambridge-based waste management company Donarbon.
Speaking to MRW waste promotions manager Mark Shelton said that now was an excellent time to run waste reduction campaigns and that Donarbon were planning a food waste reduction campaign with its local council partners, based on the Waste & Resources Action Programmes Love Food Hate Waste theme.
He said: People seem much more receptive to messages of saving money by reducing waste now than when they feel more affluent and respond to all the buy now/buy new adverts on the TV.
I remember the last recession in the nineties when the actual amount of waste that went to landfill went down a small amount. Councils have got landfill targets to meet and the less waste generated the more councils can meet their landfill targets.
The EU has just set the Waste Framework Directive which outlines that European countries will have to take waste prevention seriously.
People are more receptive to changes in lifestyle to bring about waste prevention when there is a downturn in the economy and they can see the benefits more. They question if they need to buy certain things. And they may go to markets more and buy food with less packaging on them instead of food with cling filmed packaging.
Last time we were really concerned about waste was World War Two. It is a shame that it takes a recession to get the waste prevention message across.
Hopefully, after the credit crunch is over people will still behave responsibly and do what they can to reduce the amount of waste they throw away.