Since the beginning of September, when the scheme started in the Clapham Park area in south London, the weight of goods collected for recycling has gone up from 880kg to an estimated 8,805kg each week.
Before the scheme began, residents were encouraged to put their paper, cardboard, plastic bottles, glass and cans into large communal bins. But now more than 2,000 households in the area receive orange bags to put their recyclable waste into. These are then collected by two operatives employed by waste contractor Connaught and are transferred into a number of communal containers before being collected by Cleanaway for recycling. The London Borough of Lambeth is providing the orange bags, and the scheme is being funded by the Clapham Park New Deal for Communities.
Lambeth waste minimisation officer Gianluca Forlani said: It has been a big success. We offer a co-mingled collection and in the first week alone the tonnage went up by two-and-a-half tonnes and it keeps getting bigger.
The Clapham Park area is one of the poorest and most deprived areas in the country.