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Dramatic recycling ad catches eye of artists

Images of London drowning in waste used in an advertising campaign by Recycle Western Riverside (RWR) have been used by the Royal College of Art.

Corinne Bacon with her reusable nappy design and RWR campaign manager Sam Jarvis


The dramatic adverts caught the eye of the college’s end-of-year show curator Adam Tharbo, who approached RWR after seeing the posters in the London Underground.

Tharbo said: “This year, one of the key themes of our show is sustainability. We were looking for an image to represent this theme and RWR’s evocative campaign suited us perfectly. We were thrilled when they agreed to be part of the exhibition.”

The college used the RWR imagery as a backdrop for the show, which included eco-friendly designs such as a ‘napsac’ for reusable nappies created by postgraduate student Corinne Bacon.

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