Duracell has chosen BatteryBack to manage its producer compliance obligations for 2011, which could see it become the largest scheme in its field. The decision will see Duracell moving from its current producer compliance scheme ERP.
Duracell’s global sustainability manager Khush Marolia said: “Duracell sees its relationship with BatteryBack as an opportunity to bring [parent company] Proctor & Gamble’s sustainability vision into the field of collecting and recycling spent batteries. In doing so we are moving from a standpoint of regulatory compliance to a model of compliance causing the least burdens on the environment.”
In response to the decision, Scott Butler, ERP’s general manager said: “We respect Duracell’s decision. While it is never good news to lose a producer member, ERP supports competitive compliance systems and this is an inevitable part of such a system. Our business model is robust. We will continue to operate as a battery compliance scheme, developing our network and providing value to our producer members, local authority and other collection partners. We look forward to welcoming new members for future compliance periods.”
Currently, BatteryBack, a joint venture between Veolia Environmental Services (VES) and WasteCare, is collecting 40% of all portable batteries in the UK. It will collect, treat and recycle portable batteries on behalf of P&G so it meets its obligations.
As a result of the growth in the scheme, VES is planning to establish a portable battery recycling facility in the UK, covering collection, transportation, bulking sorting and recycling. According to the waste management firm, such a scheme would make it possible to manage and control every stage of the process, delivering cost benefits to its members.
VES recycling services manager Chris Turner said: “We are growing as a scheme in producer market share and have seen an increase in battery collections since the start of the year. The first year’s battery compliance process for the UK is nearly complete and we have already met our 2010 target.
“VES is committed to continuing to increase its collection infrastructure in anticipation of the first mandatory targets for the UK in 2012. A lot more needs to be done to raise awareness and get more people to bring their batteries to collection points – a challenge for all schemes.”