Battery manufacturer giant Duracell has chosen prospective battery compliance scheme European Recycling Platform to run its national waste battery collections.
The news comes as the Environment Agency is due to approve battery compliance scheme applications this Wednesday (30 September).
ERP managing director Scott Butler: After a tough tender process this decision demonstrates the robustness of our business model and the benefits of competitive compliance environments.
We really look forward to welcoming more battery producers in the scheme. This is not the end of the recruitment we will welcome existing and new members.
Battery compliance schemes will collect, treat and recycle batteries on behalf of companies which manufacture or import over one tonne of batteries per year into the UK. All battery producers must sign up with a battery scheme by 15 October.
Duracell, which is owned by Procter & Gamble, is the UKs leading alkaline battery brand and has a 55 per cent market share.
Procter & Gamble environmental external relations manager Khush Marolia said: The targets for recycling used batteries set by the regulations are very challenging; we think ERP has the right credentials to take them on.
As the market leader we are very keen to ensure that the impacts on the environment of collecting and recycling used batteries are kept to a minimum and reduced continually over time.