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Educate the youth and see recycling rates rise

Educating young people about waste reduction can lead to an increase in recycling rates claims the environmental organisation Waste Watch, and it is running a free seminar to demonstrate how this works. Waste Watch will share knowledge about its successful Take Home Action on Waste (THAW) programme in Rotherham. It has run the THAW programme for the last nearly three years and has worked with children aged 5-11 in more than 30 schools. Waste Watch encourages them to take the knowledge they gain at school back home to their families. The impact of the programme has been measured and shows substantial increases in students knowledge and understanding. THAW focuses on increasing the use of the blue kerbside boxes and bags which are available to almost all Rotherham residents. Programme manager Paul Maddox said: "Waste Watch is delighted that the Rotherham THAW project has shown a connection between educating young people about waste at school and increased recycling rates at home. The seminar will present the project as a case study in waste education delivery and in monitoring the effectiveness of this." For more information contact Caroline Laitner, at Waste Watch on 020 7549 0308 or email

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