England football head coach Sven-Goran Eriksson has urged fans to give waste the red card during this year’s World Cup tournament in Germany.
The Swede is backing the Big Recycle, which launches this week and is targeting the 410 million cans and bottles that will accumulate during the tournament.
Eriksson said: “I am very pleased to support the Big Recycle this June. Millions of our fans will be cheering on England and I would urge our supporters to make this World Cup a winner for the team from home.”
The partying spree will result in enough recyclable packaging to circle the Berlin Olympic Stadium 240,000 times, stretch to the height of 97 million Peter Crouchs or make up the equivalent weight of over nine million Jules Rimet trophies.
The initiative is also being backed by the secretary of state for environment David Miliband, ITV football presenter Gabby Logan, former England player Graeme Le Saux and actor and impressionist Alistair McGowan.
Logan said: “I’m thrilled to be supporting the Big Recycle because my family and I are already keen recyclers. We always use our council’s doorstep collection service, and try to shop sensibly to buy recycled or recyclable goods and packaging. Its easy to get into the habit, and it makes a lot of environmental sense.”
“Given that we generate even more waste than usual during a major sporting tournament, I think the World Cup is a great time to remind people to do their bit. I hope everyone will make recycling their goal this summer.
With newspaper and magazine sales also likely to reach £180 million during the tournament,
local councils and community groups will get in on the act, holding fun days across the country with recycling rap competitions, penalty shoot-outs and information on what and where we can recycle.