A London borough will encourage estate agents to inform people moving into new homes about local recycling operations.
Hillingdon Borough Council, home to Heathrow airport, west London, is planning to launch this campaign to let new residents know what goes in different bags and what items they can recycle. Often when people move home they are not aware of how their new councils recycling scheme operates.
A Hillingdon Borough Council spokeswoman said: We are launching a recycling campaign in November and we are looking to give our recycling leaflets to estate agents to help promote recycling and raise our figures.
The recycling promotion will be provided in a Home Information Pack (HIP) so people moving into a new area will know how the boroughs recycling scheme will work. It may take the form of a pictorial booklet.
University students will be a prime target because they are perceived as a difficult group to target. Brunel University is in the Hillingdon area and most students privately rent homes in their second and third years of study. The council is hoping to grab this missing group in order to encourage them to recycle more.
As part of the councils efforts to increase recycling it will put fake mountain heaps of rubbish within the town centre to show people how much rubbish they create in their daily lives. It also hopes to put out missing recycling posters to grab the attention of residents and promote recycling.
The authority hopes to increase its current recycling rate from 34.8% to 40% by 2010.The council collects commingled from the kerbside and does not provide its residents with bins. A bag is provided to collect recyclables such as paper, glass, cardboard and cans.
The council spokeswoman criticised the Waste & Resources Action Programme for focusing its recycling promotion images around bins. She said it was one big problem that the council had because they give out sacks and not bags so they cannot use WRAPs promotional leaflets but use the Recycle Now logo.
Image: House for sale