WRAP has launched a European project to increase the rate at which textiles are recycled.
The European Clothing Action Plan (ECAP) is a €3.6m (£2.6m) exercise funded by the EU that aims to divert more than 90,000 tonnes a year of clothing waste from landfill and incineration by March 2019.
It will work with brands, retailers, manufacturers, reuse and recycling organisations, charities and consumers to prevent discarded textiles going to landfill.
ECAP seeks to encourage the design and specification of products for longer life and closed loop production, ensure that less clothing goes to incineration and landfill and encourage consumers to buy fewer clothes and wear them for longer.
The three-year project will see WRAP work with Made-By, a not-for-profit body that promotes better conditions in the fashion industry, the Netherlands Ministry of Infrastructure and the Environment, the Danish Fashion Institute and the London Waste and Recycling Board.
ECAP will initially work in Denmark, Finland, Germany, Italy, Netherlands, Norway, Poland, Romania, Spain, Sweden and the UK.
WRAP chief executive Liz Goodwin said: “Finding more sustainable ways to work with textiles is an area set to deliver huge benefits, both economic and environmental.”