The European Commission and the European retail sector have launched the Retail Forum (3 March) as part of a plan to promote more sustainable products, including products made from recycled materials.
The Forum is voluntary and is open to all retailers who join the Retailers Environmental Action Plan, which is an EU strategy for sustainable production and consumption. The British Retail Consortium is part of the Forum.
Environment Commissioner Stavros Dimas said: Retailers can make a major contribution to the achievement of more sustainable consumption and products they choose to stock and promote.
By bringing the retail sector together with other relevant stakeholders, the Retail Forum can help accelerate this process.
Consumer Commissioner Meglena Kuneva added: If we really want consumers to buy green, the sustainable choice must be an easy choice. Product information must be clear, and sustainable products must not be a luxury option. European retailers are in a unique position to help us get there. They are part of consumers everyday life and can have an immediate impact on the choices they make.
The Forum will meet every quarter. Its first working meeting is scheduled for 1 April.