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Fifth council joins Greenredeem incentive scheme

Greenredeem has established its fifth partnership with a local authority in the UK to set up a residents’ reward scheme for recycling.

From the spring, households in the London borough of Ealing that recycle and minimise their waste will be awarded points that can be exchanged for spending vouchers.

The scheme is being introduced to help boost Ealing’s recycling performance from the current 41% to its target of 50% by 2020.

Rob Crumbie Recyclebank

Rob Crumbie, communications director of Greenredeem, left, said: “Ealing Council is our fifth local authority partner in the UK, and we are extremely excited to be working with it. The scheme offers real benefits for everyone involved.”

Ealing households registering for the scheme will be given 100 points and earn 50 more points by visiting the relevant website to learn more.

Residents confirm that they have recycled using the Greenredeem website, telephone service or smartphone apps. For every week they say they have recycled, they will earn 10 points.

A bonus will be given to all residents that have reported their recycling, based on the weight collected in the community, and will also include an element for a reduction in the amount of waste collected. 

The four other authorities are the Royal Borough of Windsor & Maidenhead, Halton Borough Council, the London Borough of Lambeth and Wokingham Borough Council.

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